Ather’s New Affordable Electric Scooter Won’t Go Cheap — Here’s Why That Matters
Ather Energy is preparing to introduce a more accessible electric scooter, but it’s not chasing rock-bottom pricing. Instead, the brand is doubling down on quality, positioning, and long-term value—something that stands out in a market increasingly driven by aggressive discounts. This matters right now because the electric two-wheeler segment is entering a price-sensitive phase. While … Read more